OTT

OTT/CTV VIDEO

Your video ad in streaming content

OTT Streaming video

OTT with a local audience

National and local advertisers can have their video spots play within popular streaming content. 

Premium viewing environment

Streaming viewers are highly engaged with content they have chosen to watch when and where they want.

Deliverability

Unlike DVR and online ad placements that allow commercials to be skipped, the majority of OTT inventory is non-skippable.

OTT. CTV. STREAMERS. CORD-CUTTERS.

The shifting in consumer behavior keeps advertisers on their toes when determining where to put their messaging and dollar. When it comes to delivering your video spot across streaming services, the importance is in marketing basics: right person, right message, right time. Phase 3 Digital has access to hundreds of premium inventory sources for OTT ad delivery and the expertise to utilize advanced targeting capabilities to put your message in front of your audience. 
WORKING TOGETHER

We work with you to come up with the very best solutions for your challenges!

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How do you stream?

Smart TVs, HDMI sticks (Chromecast, Amazon Fire Stick, Roku) Streaming boxes (Apple TV, Samsung All, Android TV, Share Cast)

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How are ads placed?

We are able to maximize your reach across a mix of top-tier OTT networks and providers. Our programmatic ad delivery identifies inventory to show to your ideal audience in real time. Most ads are shown within long (episodic) content and achieve 90% video completion rates.

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What content and shows?

Subscription Streaming TV Services like Samba TV, Sling Television and A+E Networks. Direct Channels/Apps like FOX, HGTV, TNT, Bravo, NBC Sports

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How are ads targeted?

Geography, gender, age, device type and through cross-device data, behavioral, interest and deeper demographic filters can be identified and selected.

STAND OUT AS A LOCAL ADVERTISER.

It is common to see local advertisers in broadcast and cable TV. But the viewer adopting streaming options isn't seeing as many local advertisers as they would on linear TV. They expect seeing ads that are catered to them because of the digital nature of the platform, but does that not also mean a local advertiser is relevant to a viewer? Yes. Yes, local ads are highly relevant and should move to where the viewers are.

Our Approach

WHO vs When and Where

Phase 3 Digital's approach to buying Digital inventory, including OTT/CTV, is programmatic and audience based. We are not publisher loyal or publisher exclusive. Our job is to get your commercial in front of the right audience, no matter where that audience is streaming.

Planning Strategy

Because we need to know WHO to show your streaming ad to, we need to get to know you and plan out the best strategy for buying OTT inventory. As with all of our services and marketing platforms, it begins with understanding your company, your customer, your message and your goal.

Not for TV

Phase 3 Digital is partnered with broadcast stations across the US. That gives us access to an in-house video production suite. While most of our production is geared towards TV, it is unlikely the videos produced for OTT will be carbon copies. One of the biggest mistakes an advertiser can make is ignoring the platform the ad will be seen on when developing creative. We won't let that happen.

Our Competitive Edge

Strategy & Execution | Experienced Digital Campaign Managers 


PMP Accessibility & Exclusivity  | Hundreds of exclusive, ultra premium inventory sources 


Unmatched Customization | Every business is different, as should be every ad campaign


Ongoing Optimization | Mix of manual and algorithmic optimizations

Comprehensive Reporting

A few metrics available in reporting:

  • Impression delivery by zip code
  • Streaming device detail
  • Impressions by device
  • Impressions
  • Completed views
  • View rate
  • Inventory publisher
  • Day and time impressions delivered

For those who like to be hands-on we can provide a dashboard specifically for your OTT spots so you can see your ad delivery with data updating every 24 hours.

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