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By Phase 3 Digital Agency 16 Jun, 2017

A primary business goal is always to strive for growth in the ever-changing market economy, and what better way to grow than to invest in marketing to enhance your business’ brand awareness? Better yet, why not invest in the fastest growing, and most profitable marketing sector? Digital marketing.

Digital marketing reaches the largest audiences because viewers attention is predominantly focused on the internet. People today are constantly surfing the web researching, shopping, emailing, and certainly maintaining an active presence on social media. We stay connected with our friends, family, community, and even our favorite brands and companies on social media.

Social media provides an environment in which people can interact with businesses unlike ever before. For better or worse, the public can broadcast their reviews of companies, products, services, and so much more for all to see and read. And likewise, businesses can respond to their active customers and engage with potential new clientele in an immediate fashion. This type of connectivity provides significant, and perhaps unmatched opportunities for companies to grow their brand and foster positive relationships with their customers. Here are a few concepts to keep in mind as your business ventures into the social media space:

  • Chose your channels wisely : The number of platforms and profiles available to market to your audiences on can be overwhelming, but play to your strengths and don’t spread your efforts out too thin. Establish clear outcomes and viewer demos for optimal social media success.
  • Master your bandwidth : On a related note: when selecting Facebook vs. Twitter or Instagram vs. Snapchat, be sure that you have the ability to constantly monitor, navigate and know the various best practices of each platform. Demonstrate social media savviness and avoid a #fail for your business’ presence.
  • Stimulate Shares: The key to successful social media activity for any business is to encourage engagement with your content. Generate simple, eye-catching, and most-importantly shareable posts that truly resonate with your ideal viewers.
  • Be Consistent: In order to grow your business’s brand using social media, a regular flow of familiar, yet interesting material is imperative.
    • Increase recognition by incorporating your logo or alternative branding imagery into every piece of content
    • Multiply your audience by posting regularly at alternating times, with fresh subject matter
    • Plan ahead! Reduce stress and manage your time by organizing a social media posting calendar, but be flexible enough to align with trending topics and popular news. 
By Phase 3 Digital Agency 09 Jun, 2017

In this blog entry we break down the basics of SEO, or Search Engine Optimization.

Search Engine Optimization is the process of achieving free, organic search results in Google, Yahoo, Bing and other search portals. Well-executed SEO drives site traffic to a website from general web searches.

Search engines such as Google send crawlers out to millions and millions of websites to read data and store it, in order to materialize the site later when a consumer looks for information matching that data.

While there isn’t an exact formula for making it to the top of the search engine results page (SERP), marketers and web designers alike should be focused on these key SEO factors:

  • Focus on your customer. In the most general sense, create the best web experience for your customer. What’s best for your customer inherently yields quality SEO.
  • Consistently produce robust, quality content. The quantity of links on your domain matters—make sure you are balancing quantity with trusted, keyword-friendly content.
  • Be relevant. The number of websites that link back to your site affect your page rank, though not all links are created equal. You want to be organically connected to websites that have influence in your content category.
  • Make sure your content loads quickly and securely.
  • Drive audience via other marketing channels. The more visitors to your website, the more relevant search engines will see you.
  • Understand how people are searching for your content or product offerings. Utilize common keywords at the page and domain levels.

None of these factors works exclusively. Even if your website has a solid foundation, SEO must be cultivated over time. Search Engine Land has a great Periodic Table of SEO , which visually breaks down the many contributing factors to organic search optimization.

Questions? Contact one of the experts at Phase 3 Digital Agency for a free SEO or other digital analysis of your business.

By Phase 3 Digital Agency 17 May, 2017

Videos are on the rise as a preferred media of choice by many consumers, and they are likewise gaining popularity with marketers who can leverage the affordable medium to inform and entertain prospective new customers. Video provides a rich media experience that audiences enjoy viewing, while also telling a multilayered story that can begin the relationship-building process.

The value of video marketing is vast, with the ability to reach innumerable audience members who will retain a much higher proportion of the visual and auditory messaging, as compared to written text. Video also offers dynamic ways to tell your story on a variety of platforms across the entire globe! From pre-roll ads before a popular YouTube music video plays, to mid-roll commercial breaks during an on-demand primetime television show, and even interstitial ads on the latest app or smartphone game. You can even convert videos to flash and run video ads as standard display.

The options and capabilities of video advertising are seemingly endless and provide a robust medium for capturing the attention of your viewing public. Video is prime marketing content, and thus receives the best accessibility and placement on the internet. The highest search engine rankings are awarded to videos, especially by Google (which owns YouTube) and is positioned in front of the largest audiences.

Ready to start filming? Here are a few key takeaways to keep in mind as you embark on your marketing video production:

S hort – keep the video message brief and succinct

U seful – provide value to your audience

C lickable – promote interaction with the content to find out more

C ustom – ensure your video is edited specifically for online audiences

E ngaging – entice viewers to watch from beginning to end

S hareable – encourage your audience to share the video with their networks

S tatistics – Optimize your videos based on performance measurements

By Phase 3 Digital Agency 05 May, 2017

A company is always trying to think up new and exciting ways to get and keep the audience’s attention. Native advertising is the perfect solution for this conundrum.

 There are many benefits of writing native advertising. Some of these benefits include pulling a higher click-through rate because the articles are relevant to what is already on the page. Your audience is more enticed to click on a native article. Engagement is another huge benefit of using native advertising. Companies are able to reach out to their audience in a way that will not feel overbearing so the person reading the content will stay and interact longer with the site.

 In case these benefits did not completely convince you on why your company should be using native advertising here is a statistic that might change your mind. According to a Business Insider (BI) headline, “Native ads will drive 74% of all revenue by 2021.”

 The future is native advertising, why not look forward to it and give the people what they want; native articles.

 Frightened by the thought of using native articles? Here is some useful information for when your company wants to pursue writing a native article. You may be asking yourself what even is a native article?

 Native articles are content that is considered educational, humorous, inspirational, historical, or biographical.  This may seem like native articles need a lot of information in them but one way to think of a native article is as an article that can last on a website for months at a time.

 In order to make creating a native article incredibly easy here are some items that should not be included if it is to be considered a true native article.

 Items to Not Include:

  • Do not use a daily news story
  • Do not make it an opinion or commentary piece
  • Do not have an article that is considered self-promoting
  • Do not have an article that is slandering competitors
  • Do not have anything stating a specific sales event
  • It should never be offensive or pornographic

 The point of a true native article is to give out information that will keep people interested and for a client to be able to spend a long time without ever changing the article.  A native article is written in a way that keeps people intrigued and that is easy for them to understand.

 Some Ways Native Articles Do This is by:

  • Using a list-style article
  • Cite at least one or two sources
  • Be accurate
  • Tell a story; don’t just list off facts or the reader will get bored and move onto a more stimulating article instead
  • When writing a native article start with the climax, make the story sound exciting because it is and the reader will spend more time on your content

 When writing a native article there are certain requirements.  Most native articles are 500 to 700 words long, the use of third-person narrative is preferred, and when writing the article use the inverted pyramid style.

 Now that you understand more about the importance of native advertising hopefully these helpful hints will give your business the confidence to try writing a native article.

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