Phase 3

By Phase 3 Digital Agency 17 May, 2017

Videos are on the rise as a preferred media of choice by many consumers, and they are likewise gaining popularity with marketers who can leverage the affordable medium to inform and entertain prospective new customers. Video provides a rich media experience that audiences enjoy viewing, while also telling a multilayered story that can begin the relationship-building process.

The value of video marketing is vast, with the ability to reach innumerable audience members who will retain a much higher proportion of the visual and auditory messaging, as compared to written text. Video also offers dynamic ways to tell your story on a variety of platforms across the entire globe! From pre-roll ads before a popular YouTube music video plays, to mid-roll commercial breaks during an on-demand primetime television show, and even interstitial ads on the latest app or smartphone game. You can even convert videos to flash and run video ads as standard display.

The options and capabilities of video advertising are seemingly endless and provide a robust medium for capturing the attention of your viewing public. Video is prime marketing content, and thus receives the best accessibility and placement on the internet. The highest search engine rankings are awarded to videos, especially by Google (which owns YouTube) and is positioned in front of the largest audiences.

Ready to start filming? Here are a few key takeaways to keep in mind as you embark on your marketing video production:

S hort – keep the video message brief and succinct

U seful – provide value to your audience

C lickable – promote interaction with the content to find out more

C ustom – ensure your video is edited specifically for online audiences

E ngaging – entice viewers to watch from beginning to end

S hareable – encourage your audience to share the video with their networks

S tatistics – Optimize your videos based on performance measurements

By Phase 3 Digital Agency 05 May, 2017

A company is always trying to think up new and exciting ways to get and keep the audience’s attention. Native advertising is the perfect solution for this conundrum.

 There are many benefits of writing native advertising. Some of these benefits include pulling a higher click-through rate because the articles are relevant to what is already on the page. Your audience is more enticed to click on a native article. Engagement is another huge benefit of using native advertising. Companies are able to reach out to their audience in a way that will not feel overbearing so the person reading the content will stay and interact longer with the site.

 In case these benefits did not completely convince you on why your company should be using native advertising here is a statistic that might change your mind. According to a Business Insider (BI) headline, “Native ads will drive 74% of all revenue by 2021.”

 The future is native advertising, why not look forward to it and give the people what they want; native articles.

 Frightened by the thought of using native articles? Here is some useful information for when your company wants to pursue writing a native article. You may be asking yourself what even is a native article?

 Native articles are content that is considered educational, humorous, inspirational, historical, or biographical.  This may seem like native articles need a lot of information in them but one way to think of a native article is as an article that can last on a website for months at a time.

 In order to make creating a native article incredibly easy here are some items that should not be included if it is to be considered a true native article.

 Items to Not Include:

  • Do not use a daily news story
  • Do not make it an opinion or commentary piece
  • Do not have an article that is considered self-promoting
  • Do not have an article that is slandering competitors
  • Do not have anything stating a specific sales event
  • It should never be offensive or pornographic

 The point of a true native article is to give out information that will keep people interested and for a client to be able to spend a long time without ever changing the article.  A native article is written in a way that keeps people intrigued and that is easy for them to understand.

 Some Ways Native Articles Do This is by:

  • Using a list-style article
  • Cite at least one or two sources
  • Be accurate
  • Tell a story; don’t just list off facts or the reader will get bored and move onto a more stimulating article instead
  • When writing a native article start with the climax, make the story sound exciting because it is and the reader will spend more time on your content

 When writing a native article there are certain requirements.  Most native articles are 500 to 700 words long, the use of third-person narrative is preferred, and when writing the article use the inverted pyramid style.

 Now that you understand more about the importance of native advertising hopefully these helpful hints will give your business the confidence to try writing a native article.

By Phase 3 Digital Agency 27 Apr, 2017

It’s Friday night, and your family wants pizza. No particular brand is family favorite, but your daughter likes thick crust, your son wants a vegetable-only option and you want delivery. How do you decide? Most likely, you'll turn to the internet. In the millisecond after you’ve entered “pizza delivery in my town” into the search box, Google returns the relevant search results, with the most appropriate on top to make it easier for you to make a purchasing decision. “Paul’s Pizza Pub offers thick-crust pizza with mushrooms and onions, and they will deliver it in 30 minutes? I’ll take it!”

As a consumer, the how and why of which search results come up on top is not as important as being able to get to the products and services you want. But as a business owner, you need understand how search engines operate and how you can become a reliable search result so that potential customers—who do a lot more research than pizza consumers—find you before a competitor.

Search Engine Optimization or SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (Oxford Living Dictionaries, 2017). There are two main focus areas of SEO: Onsite and Offsite.

Onsite SEO

Onsite SEO refers to what is happening in the back end of your website. When you built your company’s website, you turned to a website developer or marketing company. In mapping out the plan for your website, you discussed what it would look like and what content you wanted to include. Both of these things are critical to the user experience. Did you also talk about what would be done to the back end to make your site attractive to search engines? Did you discuss the framework, tags and descriptions that would ensure search engines could easily scroll your content to help you become a top result in search? If you did, then you are ahead of many business owners. If not, now’s the time!

The criteria list search engines use for ranking websites is lengthy. Two examples include adding alternative text tags to your images so that search engines easily identify them and giving each page within your site a unique title so that multiple pages that show up in search don’t confuse users. If both of these tactics sound like another language, you’re not alone. The world of onsite SEO uses technology and terms that most of us are not familiar navigating. But whoever builds and manages your website should be concerned with both the front-end user experience of the site and the back-end functionality to get the most out of your efforts. If working to develop your onsite SEO isn’t in their wheelhouse, then finding another source to help you focus on it should be a priority.

Offsite SEO

Once you’ve finished optimizing your website, it’s time to make sure you are visible elsewhere online. Offsite SEO refers to improving your search rank wherever your business is listed other than your website, such as directory and review sites or social media channels. Maybe someone is on Yelp reading local reviews about wedding vendors, or their go-to directory could be Perhaps it starts with Google and moves to Google Maps or Google My Business. All of these websites classify as online directories. There are more than 300 of them, and they all play a significant role in whether your business will come up on top in a search listing.

Google relies on these directories, especially its own, to feed it information about your business and your competitors. After a consumer enters a search word or phrase, it looks to see whether you are listed, claimed and have accurate contact information across your listings. If so, it deems you a reliable search result and moves your website and directory listings closer to the top of the results list. Each directory follows its own set of rules and timelines and requires some degree of hoop jumping to become listed and claimed. But once done, you should start to see improvement in your search ranking.

Working to improve your search ranking is not something you do once, check off your to-do list and move on. It should be considered an operational function of your business because your potential customers are doing the majority of their searching for products and services online. Taking the time to “clean your digital house” is worth the time and investment. Although you won't move to the number one spot in search rankings overnight, you will see your rankings improve and inevitably turn some new leads to your website and business.


By Phase 3 Digital Agency 07 Apr, 2017


More than likely, you have a few social media sites that are your go-to when creating campaigns for your clients. These are some of the most popular social media sites that are used to create successful campaigns:

  1. Facebook
  2. Instagram
  3. Twitter
  4. Snapchat
  5. Pinterest
  6. Tumblr

What about some of the more outdated social media sites?  Are the sites we used to know truly gone or can we somehow integrate them into our current campaigns and keep our clients happy?

Social media sites are ever-changing and sometimes don’t keep up with the current need or want of the client.  Here are a few social media sites you may have forgotten or not even heard of before.

  1. Friendster
  2. MySpace
  3. Orkut
  4. Yahoo Buzz!
  5. Google+
  6. Ello
  7. Foursquare
  8. Meerkat

Have all of these social media platforms been pushed aside by bigger, more well-known sites or have some evolved?

The answer is both, some sites have died out but others found a way to compete with the social media giants.  Social media sites have had to keep evolving over time in order to keep up with the more popular sites.  One example of a site that has died out is Meerkat.

Meerkat was released in February 2015, but was shut down on October 4, 2016.  It had originally started out as an app used for live-streaming videos.  Unfortunately, Meerkat was unable to continue in the direction of live-streaming because it could not compete with other forms of live-streaming such as Periscope and Facebook Live.  Even though not all of these social media sites have lived long enough to become relevant to our clients outside of the social media giants, not everything about them is completely gone.  

Another example to take note of is the social media app Foursquare.  You probably remember people using this app to try to be ‘Mayor’ of your block or a certain location.  Although Foursquare itself did not continue to grow into something more, it is still around today.  

The concept of Foursquare has been used in many other apps such as Pokémon Go.  Instead of shutting down completely, Foursquare found a way to license the technology they used for location. This in turn helped them to stay alive.    

While some social media sites are no longer useful to our clients, the main point is social media sites; even old ones can still be relevant. Social media is changing so quickly that we need to be prepared for anything.  Some of the most popular sites like Facebook, and Twitter may not always be as relevant as they are today.  

Some social media sites are too outdated to be considered useful in our line of work anymore.  Although some social media sites may not always be at the forefront of our minds, their technology can still be used to influence some of the next big sites.  In order to better assist our clients, we as our company’s representatives need to be aware of different types of social media, even the ones that are no longer considered popular.  Some of the sites that are no longer popular are now the backbone of the technology we have today.

Some of the technology that came out of the outdated social media sites is still incredibly useful and has paved the way for new sites that our clients frequently use.

Our job should be to continually evaluate not only the most well-known sites but also keep our eyes on less popular, potentially even underutilized sites that might have an especially unique opportunity for our clients.

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