Phase 3

By Phase 3 Digital Agency 28 Mar, 2017

For every online marketing campaign we look at the unique needs of each client. We strategize over targeting options, which form of online advertising to use, the creative message and how to best execute the overall strategy. Here at Phase 3 Digital, in order to get those bottom line results, we don’t just focus on the targeting, the medium or the message. We focus on conversion and how we can turn your online traffic into leads for your business. How do we do this? We ensure your online advertising is going to a landing page set up for visitor-to-leads-conversion. In this post, we will discuss landing page best practices and common mistakes.

Landing Page Best Practices

  • Be sure that your landing page is mobile friendly. Remember, over 50% of users are on their mobile phones.
  • If you're running an online advertising campaign, you probably have some amazing creative with a strong call to action. Be sure when people are clicking through your ad, you are sending them to a landing page with a matching headline and similar look and feel
  • Keep your main call to action above the fold so it’s the first thing people see.
  • When capturing leads with a form, keep the amount of form fields to a minimum. Try to only ask for the bare minimum of information you need.
  • Use testimonials and video. Both of these ensure trust and increase engagement.
  • Install Google Analytics and be sure to watch the inbound traffic coming to your website. Use that data to make adjustments to your landing page if necessary.

Common Mistakes Made with Landing Pages

  • Don’t send people to a home page or a landing page that doesn’t directly address the reason that they clicked on your ad in the first place.
  • Don’t have multiple call to actions or too much content. Keep your landing page clean in design and make the call to action clear
  • Don’t ask for too much information. You will deter people away if they have to provide too much information.

By Phase 3 Digital Agency 09 Mar, 2017

There are many benefits of running social media contests. They help your business build awareness, increase engagement and are a rich source of data. To reap these benefits, you must make sure that the contest is run properly and effectively. Below are some tips that will help you make the most out of your contests.

The first step when building a contest is to determine a goal. Do you want to grow your subscriber list, increase social engagement or generate more sales? Maybe you want to do all three. Whatever your goal may be, make sure your goal is S.M.A.R.T (specific, measurable, attainable, relevant and timely).

Setting a goal will help you to determine the type of contest that you want to run. Sweepstakes contests are the easiest for users to enter but photo or video contests with fan votes are always great for engagement.

Make sure you have clear contest rules. The rules should include a description of how the winner will be selected. You should also be sure to include an eligibility section where you specify age and residency restrictions. It’s also important to include the contest entry period, explain how to enter, and let your fans know how their personal information will be used.  In addition, know the laws for your area or consult someone from your legal team to be sure you have included everything that you need.

You should create a contest hashtag that reflects your contest and also promotes your business and brand. A hashtag will tie your contest across various social networks but keep in mind that on Twitter and Facebook there is such a thing as too many hashtags. We recommend having only 2 hashtags on those platforms but on Instagram, more is better.

Your contest should have nice, eye-catching images that reflect your brand. Include your logo and use resources such as Canva or Photoshop to create professional looking artwork. 

Limit the amount of information you collect from the entrants. A good rule of thumb is to limit the form fields to three or less. Decide what the most important pieces of information to collect are that will be beneficial to your marketing efforts. The more form fields you have, the less likely people will be to enter your contest.

Lastly, don’t forget to promote your contest! One great paid option is to use Facebook advertising because you can tailor the ads to your specific target audience and can spend as little to as much as you want.

By Phase 3 Digital Agency 01 Mar, 2017

Conduct a Google search of your business. Do the results cause you to beam with pride or cower in embarrassment? Your digital footprint contains information that can be helpful – or harmful to your reputation.

The Importance of a Strong Online Reputation

Whether your customers are CEOs, prospective customers, or employees, your online reputation has a direct impact on how your business will be judged. If you are selling your business services, customers will turn to services such as Yelp, Yahoo! Local, and Angie's List to learn more about your interactions with previous customers.

Strengthening Your Online Reputation

Now that you are aware of the importance of your online reputation, it is time to take action. Here are 6 things you can do to strengthen your online reputation.

1. Assess the current state of your online reputation. Google is the preferred search engine of approximately 93% of internet users. It is a good idea to begin your search with Google. To get accurate results, sign out of your Google account. Type your business name (and different variations of the name) into the search box. Review the results. Are they negative, positive, relevant or irrelevant? Is your basic business information presented consistently and accurately? The results of this step will help you formulate a plan of action.

2. Define your goals. Do you want to establish a reputation as an industry leader? Do you have some inventory you’d like to move? Would you like more diners to come to your Sunday brunch? Getting clear about your goals will help you develop a winning strategy.

3. Create new content. Now that you know exactly what you want to accomplish, you can publish new content that reflects your new aspirations.

.   Publish content on a business blog

.   Become a guest author for blogs in your industry

.   Post positive content on your social media channels

.   Upload videos that you have developed to YouTube

.   Author eBooks and authoritative articles

.   Publish content on your website

4. Clean up your social media accounts.  Review your Facebook, Instagram, Twitter and other social media accounts. Remove any pictures, memes, comments and posts that are damaging to your reputation. After you remove offending information, optimize your social media profiles with quality content.

5. Pay attention to your customers. Regularly review what people are saying about your business at websites like Yelp, Yellow Pages, Angie’s List, Foursquare, City Search, Superpage and more. Are you seeing positive reviews? Reach out and thank your customer! Seeing something negative? Reach out and find a way to resolve your customer’s problem, and turn things around to reflect your business positively. What a great way to increase your fan base, too!

6. Get help from a professional online management company. Phase 3 Digital can help sort all this out for your business. We can ensure that your company’s presence is displayed correctly and consistently across the internet, and alert you to anything – positive or negative – that needs your attention.

Negative or inaccurate information does not have to mess with your online reputation. By taking corrective actions, you will be able to see improvements in less than 3 months!

By Phase 3 Digital Agency 15 Feb, 2017
What is event targeting? It is a precise time-based geo-targeting strategy that allows advertisers to target an audience based on a geo-fence. Simply put: “tag” users in a specific location as you would tag users who visit your website, and deliver digital banner ads to their mobile devices as they browse the web and apps.

Event advertising isn’t new. Some traditional advertisings examples are:
  • Vinyl banners at sporting venues or concerts
  • Digital reader board ads
  • Booth space at exhibits, games and concerts
  • Flyers and handouts
Imagine you want to set up a sales booth at a home show or sponsor the local sports team with arena signage. It’s a great way to get in front of a specific audience and connect your name with other recognizable brands. But when the audience leaves the home show or event, will they remember they saw you? What if you didn’t have enough time to speak with all the people walking by your booth or what if people left without making a purchase decision with you? With event targeting you can continue to deliver your messaging to them for weeks after the event!

Advertisers can reach an audience that exhibits huge intent for related products or services that are planning and ready to buy. Very little impressions are wasted on a non-relevant audience by utilizing targeting methods based on events people have attended.

Here are 5 ways event targeting can be a benefit to your marketing strategy:

Leverage premium real estate.

Access the ad space that is in their hands at the event! People constantly access their phones at events. Taking selfies, researching products, checking next event times and weather forecast (for instance at sporting events) are just a few reasons people hop on their phones while attending an event or show. An ad in their hand is just as likely to be seen as a digital billboard on the event screen, show booth, flyer or hanging vinyl ad if not more likely to be seen and absorbed.

More affordable to reach your coveted audience. 

Booth space is expensive. Sponsored signage involves contracts and ridged design space. Event targeting with a digital campaign allows you to pay for measured impressions and allows you to design multiple ad sizes and messaging. A smaller local advertiser can reach a premium audience without breaking the bank over a weekend event.

Get around exclusivity.
Just because your competitor is there, doesn’t mean you missed out. You don’t have to be an exclusive sponsor and commit to something months in advance. Event targeting campaigns can be developed quickly and allow businesses to compete and win customers.

Be in two places at once.
What if two shows are going on at the same time in different locations? With event targeting, you can be in both. If they are too expensive to have a physical presence in and staff, or if one is too small to invest in, business can still reach people who attend the show.

Get more time with your audience
The ability to target the audience after the event is really the icing on the cake. Expand your impact by extending your view time with the audience. Make an impression on their memories. Attendees gain awareness of products by visiting shows and are in a consideration phase. Event targeting can seal the deal for you by keeping you top of mind and sharing why they should choose you.

Still need ideas on when to utilize event targeting? Here are some events and venues to consider in your market:

  • Conferences, conventions & tradeshows
  • Sporting events, fitness competitions, school teams
  • Concerts & tours
  • Performing arts: opera, theatre, musicals
  • Festivals: music, renaissance
  • Fairs: state fairs, carnivals, Oktoberfest, craft fairs
  • Community & cultural events
  • Fundraisers & benefits
  • Parades
  • Venues: amusement parks, speedways, even hotels
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