For every online marketing campaign we look at the unique needs of each client. We strategize over targeting options, which form of online advertising to use, the creative message and how to best execute the overall strategy. Here at Phase 3 Digital, in order to get those bottom line results, we don’t just focus on the targeting, the medium or the message. We focus on conversion and how we can turn your online traffic into leads for your business. How do we do this? We ensure your online advertising is going to a landing page set up for visitor-to-leads-conversion. In this post, we will discuss landing page best practices and common mistakes.
Landing Page Best Practices
Common Mistakes Made with Landing Pages
There are many benefits of running social media contests. They help your business build awareness, increase engagement and are a rich source of data. To reap these benefits, you must make sure that the contest is run properly and effectively. Below are some tips that will help you make the most out of your contests.
The first step when building a contest is to determine a goal. Do you want to grow your subscriber list, increase social engagement or generate more sales? Maybe you want to do all three. Whatever your goal may be, make sure your goal is S.M.A.R.T (specific, measurable, attainable, relevant and timely).
Setting a goal will help you to determine the type of contest that you want to run. Sweepstakes contests are the easiest for users to enter but photo or video contests with fan votes are always great for engagement.
Make sure you have clear contest rules. The rules should include a description of how the winner will be selected. You should also be sure to include an eligibility section where you specify age and residency restrictions. It’s also important to include the contest entry period, explain how to enter, and let your fans know how their personal information will be used. In addition, know the laws for your area or consult someone from your legal team to be sure you have included everything that you need.
You should create a contest hashtag that reflects your contest and also promotes your business and brand. A hashtag will tie your contest across various social networks but keep in mind that on Twitter and Facebook there is such a thing as too many hashtags. We recommend having only 2 hashtags on those platforms but on Instagram, more is better.
Your contest should have nice, eye-catching images that reflect your brand. Include your logo and use resources such as Canva or Photoshop to create professional looking artwork.
Limit the amount of information you collect from the entrants. A good rule of thumb is to limit the form fields to three or less. Decide what the most important pieces of information to collect are that will be beneficial to your marketing efforts. The more form fields you have, the less likely people will be to enter your contest.
Lastly, don’t forget to promote your contest! One great paid option is to use Facebook advertising because you can tailor the ads to your specific target audience and can spend as little to as much as you want.
Conduct a Google search of your business. Do the results cause you to beam with pride or cower in embarrassment? Your digital footprint contains information that can be helpful – or harmful to your reputation.
The Importance of a Strong Online Reputation
Whether your customers are CEOs, prospective customers, or employees, your online reputation has a direct impact on how your business will be judged. If you are selling your business services, customers will turn to services such as Yelp, Yahoo! Local, and Angie's List to learn more about your interactions with previous customers.
Strengthening Your Online Reputation
Now that you are aware of the importance of your online reputation, it is time to take action. Here are 6 things you can do to strengthen your online reputation.
1. Assess the current state of your online reputation. Google is the preferred search engine of approximately 93% of internet users. It is a good idea to begin your search with Google. To get accurate results, sign out of your Google account. Type your business name (and different variations of the name) into the search box. Review the results. Are they negative, positive, relevant or irrelevant? Is your basic business information presented consistently and accurately? The results of this step will help you formulate a plan of action.
2. Define your goals. Do you want to establish a reputation as an industry leader? Do you have some inventory you’d like to move? Would you like more diners to come to your Sunday brunch? Getting clear about your goals will help you develop a winning strategy.
3. Create new content. Now that you know exactly what you want to accomplish, you can publish new content that reflects your new aspirations.
. Publish content on a business blog
. Become a guest author for blogs in your industry
. Post positive content on your social media channels
. Upload videos that you have developed to YouTube
. Author eBooks and authoritative articles
. Publish content on your website
4. Clean up your social media accounts. Review your Facebook, Instagram, Twitter and other social media accounts. Remove any pictures, memes, comments and posts that are damaging to your reputation. After you remove offending information, optimize your social media profiles with quality content.
5. Pay attention to your customers. Regularly review what people are saying about your business at websites like Yelp, Yellow Pages, Angie’s List, Foursquare, City Search, Superpage and more. Are you seeing positive reviews? Reach out and thank your customer! Seeing something negative? Reach out and find a way to resolve your customer’s problem, and turn things around to reflect your business positively. What a great way to increase your fan base, too!
6. Get help from a professional online management company. Phase 3 Digital can help sort all this out for your business. We can ensure that your company’s presence is displayed correctly and consistently across the internet, and alert you to anything – positive or negative – that needs your attention.
Negative or inaccurate information does not have to mess with your online reputation. By taking corrective actions, you will be able to see improvements in less than 3 months!