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A strong online presence for your business is mandatory, but managing it can be overwhelming. Our local digital marketing teams help businesses succeed in the digital world. Phase 3 Digital can help you simplify and optimize all your digital needs.
Email is one of the originals in digital media. With almost endless social channels and digital ad formats, it is easy to overlook the tried and true. However, email remains one of the most cost effective ways to reach new audiences and build brand loyalty.
Here are some quick tips and tricks for creating an effective email campaign:
Consider the length of your subject line. Keep the subject line short so that it displays in its entirety, even on mobile devices. Studies show that subject lines under 50 characters have the highest open rates.
Localize your subject line. Add relevancy to your message by including a city name or other local identifier. Localizing your message will also help to establish credibility and trust with your audience.
Create value for your recipients. What will you offer that will motivate them to open, click and act on your email?
Focus your message. Include a simple yet strong call to action. You’ve created a strong subject line and captured your audience’s attention. Now make sure your message is received quickly, clearly and high within the body of your email.
Avoid spam filters. Limit the symbols (including numbers) that you use in your subject line, as these can trigger spam filters. Additionally, avoid all-capitalization in your subject and anything that may sound deceitful (ex. Congrats, you’ve won!).
Think mobile. Nearly half of all emails are opened on a mobile device. Optimize your emails to display on small screen sizes.
Don’t forget the landing page. Where are you sending your recipients? Your landing page should be an extension of the email, with a clear call to action and mobile-friendly display.
What are your best email marketing tips? Email us at email@example.com . We’d love to hear from you.
Working in a digital agency, there is perhaps no question we get asked more than, “How long will it take me to be number one for all of my keywords?”
The answer is far from simple, and honestly the question itself is a part of the problem. I’ll explain why.
Back in the day, a typical SEO strategy involved pinpointing keywords that were the most important to your business and got your website the most traffic. That means you’d figure out about 10 or so keywords that were your “hot ticket keywords” and would bring in the most traffic.
When someone comes to us and says “I only care about this one keyword and I need to be number one for it,” We can tell that they’re stuck in the good ol’ days of "black hat" SEO. That keyword strategy doesn’t work anymore. If you’re focusing on a small group of general, popular keywords, you’re probably not being found by the majority of people searching for you.
Today's SEO is driven much more by natural language search, meaning people are performing searches that are more like normal questions than just a few keywords. A lot of this is due to people using voice recognition tools like Siri to perform their searches. People are also using more detail in their searches to find what they’re looking for more quickly. These keywords, called “long tail keywords,” are much easier to rank well for because they are not as competitive. Traffic for these keywords will also convert at a higher rate because the people performing these searches know exactly what they want.
When it comes to ranking, you don’t want to rank for a few top keywords. Instead, you want to focus on a larger number of long-tail keywords that are growing and changing.
The Real Question You Should Be Asking Your Agency Is…
“How long is it going to take for my SEO strategy to start getting me a return?”
and the answer is…..
We don’t know for sure, and…it depends. That’s a little frustrating isn’t it? But it’s the truth. There are multiple factors that influence how quickly your SEO strategy starts working. It can depend on how long you've had your domain, whether or not other SEO work has been done, how much content is housed on your site, and a number of other things. For more ranking factors, click here .
Most agencies will tell you that it can take up to 6 months to start seeing results. While that is mostly accurate, keep in mind that this is when you might start seeing results. SEO results will grow and fluctuate over time. At some point you’ll also see your results level off. At that point you’re probably trying to maintain results, rather than increase them.
So before you decide that you’re not getting the results to justify your SEO costs, give it a little more time. If you can’t budget for 6 months or more of SEO, you might be better off putting your budget somewhere else.
SEO is a long term marketing tactic, and should never be seen as a way to generate sales quickly or jumpstart a business. However, if you enter the SEO world wisely and make the proper long term investment, it’s a tactic with one of the best ROIs you’ll find.
What do you do when you have a new website and need to get traffic to it?
When we’re looking at long term traffic – content marketing and SEO will typically offer you the biggest return on your investment. Both tactics tend to yield a positive ROI over time, as long as you’re executing them correctly.
However, there is one disadvantage of using these digital strategies if you’re look for fast results; they do take a while to set up and therefore you’ll be waiting some time before you start seeing your ROI. Search engine optimization in particular takes time to gain momentum. However, an effective SEO strategy will provide you consistent, long term, extremely valuable traffic.
If you’re looking to get traffic to your new website yesterday , you’ll want to keep reading to find out three proven strategies to gain momentum quickly.
1. Boost Your Social Media Audience. Building your social media audience can be tricky, but if you do it correctly, it can be a fast and effective way to grow your audience.
Why social media you ask? That’s easy. You can engage with your audience more directly. You can use content on social media to start attracting a new audience. You can also utilize ads on social channels to funnel traffic to your site directly if you choose.
The most important takeaway is that you are actively engaging with your audience and introducing them to your brand. This in turn will lead those people to visit your site over and over again.
2. Utilize Paid Advertisements. Paid advertising ( search engine marketing ) tends to be a turn-off for some, but when you’re looking for a quick ROI and immediate visibility it’s one of the best options.
You'll pay upfront for a guaranteed stream of traffic to your website. This sounds great, right? It is great if you need fast results, but once you take away that budget your traffic will come to a screeching halt if you're not utilizing other marketing tactics.
Compare this with something like social marketing where your audience sticks around or SEO where you’re consistently visible to your audience without paying directly for that traffic.
Paid advertising can be a great strategy, but it’s not something that has the same growth potential as other strategies.
3. Guest Posting. Guest posting means writing and publishing an article on someone else’s website or blog. It’s an effective way to connect with new readers and get your brand out there.
By asking the host blogger to include a link to your own blog in the post somewhere, you’re building valuable backlinks. Over time, these backlinks will raise the value of your blog to search engines, thus making your website and content easier to find via Googe and other search engines.
Allowing other bloggers to guest post on your own site from time to time is also a great idea. If someone has allowed you to post a blog on their site, it seems only right for you to allow them the same courtesy. This allows you to develop relationships in the digital world.
If any of these digital marketing ideas sound appealing to you, but you need some help moving forward, give Phase 3 Digital a call or request a free analysis of your online presence here !