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A strong online presence for your business is mandatory, but managing it can be overwhelming. Our local digital marketing teams help businesses succeed in the digital world. Phase 3 Digital can help you simplify and optimize all your digital needs.
So you have a Facebook account for your business. Great! What is your social media strategy? This is often a hard question for business owners to answer. We often ask it when meeting with business owners who are starting to dabble in the world of social media. Here are some common answers we hear:
· I want to promote my business to get new leads
· I want more brand awareness
· I think it is important for search
· I don't really have a strategy, I just post when I have time
· I just know I need one for my business
In truth, those are all valid answers. They just aren't great strategies on their own. The most important thing for a business owner to remember is that social media is not a selling tool. We can't tell you how many businesses use their Facebook or Twitter accounts to do nothing but post about upcoming sales. Social media is about long-term ROI, not short-term ROI. It’s about being social, building relationships, engagement and interesting content.
Think of a social media channel as a way to have a conversation with your customer. Do you think a customer only wants to hear about an upcoming sale? Would you go out of your way to have a conversation with a friend that only talks about business? You would probably get bored of your conversations and eventually talk to them less and less. Social media is the same way!
To come up with a social media strategy, you need to first commit to posting regularly. Whether it’s Facebook, Instagram, Twitter, Pinterest, Snapchat or any other form of social media, you should be posting at least 3-7 days a week (if not more depending on the channel). When it comes to Facebook especially, it’s a lot harder for a business’s posts to show up in their followers news feed. Sure you have 1,000 people who like your page, but maybe only 10% of those likes are seeing your posts. This means you have to work hard to engage with your followers. The more engagement you have, the larger your reach.
Our Tips for Creating a Social Media Strategy
· Start by choosing one media channel to take on for your business. Put your focus into growing the account, engaging customers and posting regularly. Then, if and when you have time for another channel, focus on both. Go from there! ACTIVITY is what is important and what helps drive engagement.
· Each social media platform has its OWN social media strategy. Try not to cross post your content. Why would anyone follow your business on multiple channels if it’s the same content? If you do, be sure to adjust the messaging and style of the post to fit that particular social media channel. For example, if you are posting on Instagram, be sure to include your #hashtags and make it about the photography. If you are posting on Twitter, make it short, sweet and interesting. Overall, just make sure it’s engaging!
· Create a posting calendar. This tip is perfect for busy business owners. Take a few hours and try to plan out some posts. Creating a calendar can help you keep on track and brainstorm fun ideas. You can even pre-schedule your posts through out the month.
· Take pictures & videos. This is something that business owners and managers don’t always think about in their day-to-day routine. Take pictures of your staff members, team photos, pictures of jobs you are working on, the office, work vans, videos of what you do, etc! The things that are normal everyday tasks can be some of your most interesting content.
· Provide tips and tricks. You are the experts, so help others by providing helpful information. If you have a blog, share that content too!
· Create a contest. Creating a contest on your social media pages is the perfect way to drive engagement! People LOVE anything free. Plus, the interaction with your page’s contest will help your future posts land in more news feeds as they engage with your brand! Now, these contests can be really simple! They don’t have to be large prizes that are going to cost you a ton of money, think small. For example, a $25 gift card, a low-priced retail item, sports memorabilia, or gift basket.
· Get your business involved in the community . If your business participates in any community events or projects, share it! It’s great exposure for you and the community.
· Partner with other businesses or nonprofits. If you are doing a promotion or contest, partner with another brand. Post content that involves both of your pages to increase the reach of your posts!
· Hire a social media manager. If you find that you just don’t have time to manage your social media, find someone who does.
If you want your business to be successful with social media, you need to have a solid strategy in place.
At Phase 3 Digital, we have first hand seen how a brand’s strong social media presence can convert to sales. Don’t underestimate the power of social media. It’s word of mouth on steroids! With time, effort and a solid strategy in place, your business can experience the same!
Reputation management for your brand is one of the most important pieces of running your business. Most likely, your business is being discussed online so having online reviews, especially positive ones, are beneficial for your company. Whether the review is positive or negative, it’s important to respond.
Here are some tips for responding to online reviews:
Respond ASAP. A timely response can demonstrate how attentive and receptive you are to your customer’s feedback.
Say thank you . Show your appreciation for the time that the customer took to write the review and let them know that you care.
Make lemonade out of those review lemons. A negative review isn’t worth responding to if it was posted by someone whose language and opinions are irrational, and you’re probably better off ignoring it. But you should respond to legitimate concerns and negative reviews by genuine customers. Keep your response positive and professional and establish an authentic human relationship. You have a chance to remedy the situation and maybe even improve your standing with the customer.
Respond privately to resolve the issue. If you prefer to take the conversation off of the public review site, you can send a short message to the reviewer. In that message you should introduce yourself, thank them for their feedback, apologize for the fact that their experience didn’t satisfy them and summarize what you understand to be their concerns. You can offer to rectify their concern, whether that be working to improve a procedure or offering them some sort of incentive to return to your business.
Learn and move on: A good businessperson will learn from the reviews, improve their business if they think it’s necessary and then move on. Don’t forget that you should always encourage happy customers to leave reviews!
Do you have any tips for responding to online reviews? Email us at firstname.lastname@example.org .
Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. The jury has spoken: social media for business is no longer optional.
Because it appeared quickly, social media has developed a
reputation by some for being a passing marketing interest, and therefore, an
unprofitable one. The statics, however, paint a different picture. According to
Hubspot, 92% of marketers in 2014 claimed that social media marketing was
important for their business, with 80% indicating their efforts increased
traffic to their websites. And according to Social Media Examiner, 97% of
marketers are currently participating in social media – but 85% of participants
aren’t sure what social media tools are best to use.
Many people use social media for personal reasons, but now
if you are not using it for business reasons you’re quickly falling behind. You
will be surprised how using social media can reach into other parts of your
marketing strategy. Here are 5 benefits of social media for small business
The longer you wait, the more you have to lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay.
Are you ready to start reaping the benefits of social media
for your business? Phase 3 Digital can help manage your social media, engage
with customers and monitor your success. Email us at email@example.com
for a free social media
Email is one of the originals in digital media. With almost endless social channels and digital ad formats, it is easy to overlook the tried and true. However, email remains one of the most cost effective ways to reach new audiences and build brand loyalty.
Here are some quick tips and tricks for creating an effective email campaign:
Consider the length of your subject line. Keep the subject line short so that it displays in its entirety, even on mobile devices. Studies show that subject lines under 50 characters have the highest open rates.
Localize your subject line. Add relevancy to your message by including a city name or other local identifier. Localizing your message will also help to establish credibility and trust with your audience.
Create value for your recipients. What will you offer that will motivate them to open, click and act on your email?
Focus your message. Include a simple yet strong call to action. You’ve created a strong subject line and captured your audience’s attention. Now make sure your message is received quickly, clearly and high within the body of your email.
Avoid spam filters. Limit the symbols (including numbers) that you use in your subject line, as these can trigger spam filters. Additionally, avoid all-capitalization in your subject and anything that may sound deceitful (ex. Congrats, you’ve won!).
Think mobile. Nearly half of all emails are opened on a mobile device. Optimize your emails to display on small screen sizes.
Don’t forget the landing page. Where are you sending your recipients? Your landing page should be an extension of the email, with a clear call to action and mobile-friendly display.
What are your best email marketing tips? Email us at firstname.lastname@example.org . We’d love to hear from you.
Working in a digital agency, there is perhaps no question we get asked more than, “How long will it take me to be number one for all of my keywords?”
The answer is far from simple, and honestly the question itself is a part of the problem. I’ll explain why.
Back in the day, a typical SEO strategy involved pinpointing keywords that were the most important to your business and got your website the most traffic. That means you’d figure out about 10 or so keywords that were your “hot ticket keywords” and would bring in the most traffic.
When someone comes to us and says “I only care about this one keyword and I need to be number one for it,” We can tell that they’re stuck in the good ol’ days of "black hat" SEO. That keyword strategy doesn’t work anymore. If you’re focusing on a small group of general, popular keywords, you’re probably not being found by the majority of people searching for you.
Today's SEO is driven much more by natural language search, meaning people are performing searches that are more like normal questions than just a few keywords. A lot of this is due to people using voice recognition tools like Siri to perform their searches. People are also using more detail in their searches to find what they’re looking for more quickly. These keywords, called “long tail keywords,” are much easier to rank well for because they are not as competitive. Traffic for these keywords will also convert at a higher rate because the people performing these searches know exactly what they want.
When it comes to ranking, you don’t want to rank for a few top keywords. Instead, you want to focus on a larger number of long-tail keywords that are growing and changing.
The Real Question You Should Be Asking Your Agency Is…
“How long is it going to take for my SEO strategy to start getting me a return?”
and the answer is…..
We don’t know for sure, and…it depends. That’s a little frustrating isn’t it? But it’s the truth. There are multiple factors that influence how quickly your SEO strategy starts working. It can depend on how long you've had your domain, whether or not other SEO work has been done, how much content is housed on your site, and a number of other things. For more ranking factors, click here .
Most agencies will tell you that it can take up to 6 months to start seeing results. While that is mostly accurate, keep in mind that this is when you might start seeing results. SEO results will grow and fluctuate over time. At some point you’ll also see your results level off. At that point you’re probably trying to maintain results, rather than increase them.
So before you decide that you’re not getting the results to justify your SEO costs, give it a little more time. If you can’t budget for 6 months or more of SEO, you might be better off putting your budget somewhere else.
SEO is a long term marketing tactic, and should never be seen as a way to generate sales quickly or jumpstart a business. However, if you enter the SEO world wisely and make the proper long term investment, it’s a tactic with one of the best ROIs you’ll find.
What do you do when you have a new website and need to get traffic to it?
When we’re looking at long term traffic – content marketing and SEO will typically offer you the biggest return on your investment. Both tactics tend to yield a positive ROI over time, as long as you’re executing them correctly.
However, there is one disadvantage of using these digital strategies if you’re look for fast results; they do take a while to set up and therefore you’ll be waiting some time before you start seeing your ROI. Search engine optimization in particular takes time to gain momentum. However, an effective SEO strategy will provide you consistent, long term, extremely valuable traffic.
If you’re looking to get traffic to your new website yesterday , you’ll want to keep reading to find out three proven strategies to gain momentum quickly.
1. Boost Your Social Media Audience. Building your social media audience can be tricky, but if you do it correctly, it can be a fast and effective way to grow your audience.
Why social media you ask? That’s easy. You can engage with your audience more directly. You can use content on social media to start attracting a new audience. You can also utilize ads on social channels to funnel traffic to your site directly if you choose.
The most important takeaway is that you are actively engaging with your audience and introducing them to your brand. This in turn will lead those people to visit your site over and over again.
2. Utilize Paid Advertisements. Paid advertising ( search engine marketing ) tends to be a turn-off for some, but when you’re looking for a quick ROI and immediate visibility it’s one of the best options.
You'll pay upfront for a guaranteed stream of traffic to your website. This sounds great, right? It is great if you need fast results, but once you take away that budget your traffic will come to a screeching halt if you're not utilizing other marketing tactics.
Compare this with something like social marketing where your audience sticks around or SEO where you’re consistently visible to your audience without paying directly for that traffic.
Paid advertising can be a great strategy, but it’s not something that has the same growth potential as other strategies.
3. Guest Posting. Guest posting means writing and publishing an article on someone else’s website or blog. It’s an effective way to connect with new readers and get your brand out there.
By asking the host blogger to include a link to your own blog in the post somewhere, you’re building valuable backlinks. Over time, these backlinks will raise the value of your blog to search engines, thus making your website and content easier to find via Googe and other search engines.
Allowing other bloggers to guest post on your own site from time to time is also a great idea. If someone has allowed you to post a blog on their site, it seems only right for you to allow them the same courtesy. This allows you to develop relationships in the digital world.
If any of these digital marketing ideas sound appealing to you, but you need some help moving forward, give Phase 3 Digital a call or request a free analysis of your online presence here !