Client wanted to generate more inquiries, increase brand awareness, and increase website traffic for their individual
memory care facilities. They also wanted to create awareness of their new locations to generate pre-leases for new residents.
The objective was to generate a top-to-bottom purchase funnel solution that focused on brand awareness and driving website traffic from the adult children (influencer) searching for a memory care facility for their loved one. By focusing on digital marketing products that targeted these individuals based on their keyword searches, interests, and online behavior, we created a multi-pronged digital marketing plan.
RESULTS:
Our partnership with this senior living facility started with a few of their markets to build the relationship and prove
results. Over time, we have forged relationships with this company in 50+ of their markets all over the United States!