Chris began his career at WTOL TV in Toledo, Ohio as an account executive.  He has also worked at TV stations in Las Vegas, Orlando and Memphis in various sales and management roles.  For almost a decade Chris worked for a media technology company and consulted with hundreds of television stations around the country.  During this time I worked with over 100 stations and visited 47 states.

Chris is a graduate of The University of Toledo and The Ohio State University.

Chris has been married to his wife Anne since 1998.  They have 3 children (Jackson 12, Grant 12, and Chase 10)

Favorite movie?  Anything by Martin Scorsese.

Do you have a personal motto or quote that inspires you?   Get Up, Dress Up, Show Up

Favorite way to spend a day off?  With my family doing anything they want to.

Why do you love your job?   I enjoy business and how companies work.  In my career I have had the opportunity work with many great small, medium and large companies.  Now I have the opportunity to take what I have learned and run my own company.

Favorite food?  Italian

Favorite vacation spot?   Virgin Gorda, BVI

Favorite book?  The Bible and anything by John Grisham or Stephen King

Alex Fowler is WKBT’s Digital Sales Strategist, collaborating with businesses to build and refine digital campaigns that deliver measurable impact across a variety of platforms. Prior to settling in La Crosse from Boston, he led digital marketing efforts for events, arts organizations, and performing artists, developing deep experience in audience targeting, performance analytics, and creative campaign design. 

Passionate about his new home in the La Crosse community, Alex plays cello with the La Crosse Symphony and serves on the city arts board, where he advocates for broader access to arts and cultural opportunities throughout the region.

Kaycee Walker is our Eau Claire sales representative for News 8 Now / News8000.com, specializing in Phase 3 Digital advertising campaigns. She partners with local businesses to create strategic, results-driven marketing solutions designed to increase visibility, engagement, and growth.

Carrie is the senior marketing consultant with WKBT/Phase 3 Digital. Her 20+ years of customer service and team leadership have helped her develop a drive to help the businesses she works with. Carrie has always had an interest in marketing! While she began her media career in 2006, she was instrumental in past positions in creating newsletters, sales ideas and successful campaigns. Need an idea or new concept? Not sure where to start? Carrie will help you brainstorm ideas and create a campaign(s) to deliver measurable results.

Why do you love your job?   I get to help businesses of all sizes grow! The creativity of not only helping develop complete campaigns but also seeing them come to fruition. I enjoy seeing the success my clients receive and knowing I’ve helped them get there. I get to learn about many different industries and build lasting relationships with my clients. Yes…I also love to see my commercials on TV!

Interesting Fact:   When Carrie began her career, her Mom said it was perfect! When she was a toddler, she’d stop playing when the commercials came on and stand in front of the TV. As soon as they were over, she’d go back to playing. So yes, she has always had an interest in marketing!

Favorite activities:   Spending time with family and friends, gardening, hiking and boating. She’s still trying to find a fun winter activity that doesn’t involve going out in the cold!

Favorite quote:   Dream no small dreams for they have no power to move the hearts of men. -Johann Wolfgang von Goethe

Julie Schmidt has been helping local businesses grow in the Coulee Region for over a decade. She has an extensive background in traditional and non-traditional advertising and a love for all things digital. She believes her customers come first and is passionate about helping businesses exceed their goals. Julie loves collaborating with local business owners and determining strategies that result in an increase in profits. She loves meeting new people and is encouraged by any challenge.

In her free time, Julie loves to rough house and jump on her trampoline with her son. In her downtime, she likes to read and watch scary movies.

Favorite band?   Matchbox 20 and Bruce Springsteen

Favorite movie?   Girls Just want to have fun

Do you have a personal motto or quote that inspires you?   “Never, never, never give up” Winston Churchill

Favorite way to spend a day off?   Fishing on the Mississippi with family, anything outdoors

Why do you love your job?   The people I work with, best products and awesome customers

Favorite food?   Steak and Bernaise Sauce

Favorite vacation spot?   Jamaica, Mon

Favorite book?   Sharp Objects

Dina Peters is a Marketing Consultant at WKBT, partnering with local businesses to create effective, results-driven advertising strategies across multiple platforms. She brings extensive broadcast and media marketing experience, having previously worked in two top-25 markets including Denver, Colorado and Charlotte, North Carolina. 

Known for her collaborative approach and strong market insight, Dina is passionate about helping brands grow and connect with their audiences here in the Driftless Region. In her free time, you can find her in Coon Valley, building her forever home with her husband and two girls.