PAID SEARCH MARKETING

Paid search ads are essential for attracting prospects actively looking for a solution to their query.
We know the importance of ranking high in organic search results, but in a highly competitive or niche fields, it can be difficult to stand out. Paid search marketing allows you to be front and center in specific search results for the most relevant keywords, targeting users who are most likely and prepared to make a buying decision.
How can we help?
  • Daily bid, budget and quality score management for all of your keywords
  • Creative and targeted campaign revisions and monitoring ongoing in all campaigns
  • Keyword analysis and optimization through the life of your investment with Phase 3 Digital
  • Monthly campaign reports with metrics at campaign, ad group, creative and keyword levels
LET'S WORK TOGETHER
Google and Bing Paid Search Campaigns

why DO YOU NEED PAID SEARCH?

Get on the First Page of Google

These is limited real estate for the top position in organic search results. Even with your best efforts you may never get there or stay there with all the competition. That is where paid search ads come in. Search ads can get you on that front page where your targeted customers will see you. 
Maintain Your Reputation

With paid search ads, users will see that you have paid to be there. However, this is not a bad thing! Google has a set of requirements and factors in place to ensure that the paid ads it puts in front of consumers are relevant and trustworthy. 
People Who Click on Paid Search Ads are Ready to Buy

People who see your paid ads are those who are searching for your product or service. They are most likely doing so because it is something they want or need either now or in the near future. 
It Can Provide Lift to Other Marketing Strategies

Often a customer will cross paths with a service or product multiple times before taking action. This path can come in a variety forms, from seeing a billboard, to hearing you on the radio, to a social media post. Having paid search ads will help to ensure that you capture the right customer at the right time.